Comments on: Google’s Velvet Rope http://rushkoff.com/2009/10/15/googles-velvet-rope/ Technology, Media, and Popular Culture Tue, 07 Sep 2010 04:47:35 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: mason http://rushkoff.com/2009/10/15/googles-velvet-rope/comment-page-1/#comment-2918 mason Fri, 16 Oct 2009 01:03:38 +0000 http://rushkoff.com/?p=3950#comment-2918 szul TerpLaw8 wrote @ The Daily Beast You can request an invite on the Google Voice page. I did it a week ago and was emailed a link to create an account last night. I suspect that Google's invite program is some sort of social marketing drive. Depending on where the google voice service is in terms of beta testing and bug fixing, google probably wanted to limit use of the program to those who actively show an interest in it, and are thus more likely to provide feedback to them. szul

TerpLaw8 wrote @ The Daily Beast

You can request an invite on the Google Voice page. I did it a week ago and was emailed a link to create an account last night.

I suspect that Google’s invite program is some sort of social marketing drive.

Depending on where the google voice service is in terms of beta testing and bug fixing, google probably wanted to limit use of the program to those who actively show an interest in it, and are thus more likely to provide feedback to them.

]]> By: Eddie http://rushkoff.com/2009/10/15/googles-velvet-rope/comment-page-1/#comment-2915 Eddie Thu, 15 Oct 2009 20:19:29 +0000 http://rushkoff.com/?p=3950#comment-2915 From the title, I thought this was going to be an article about how Google sucked you in by offering everything for free, then made you dependent on their many services. Apart from the 'jack up the price' part it seemed to be a lot like a drug dealer. After reading the excerpt and the comments, I guess it's working. From the title, I thought this was going to be an article about how Google sucked you in by offering everything for free, then made you dependent on their many services. Apart from the ‘jack up the price’ part it seemed to be a lot like a drug dealer. After reading the excerpt and the comments, I guess it’s working.

]]> By: mason http://rushkoff.com/2009/10/15/googles-velvet-rope/comment-page-1/#comment-2913 mason Thu, 15 Oct 2009 17:09:24 +0000 http://rushkoff.com/?p=3950#comment-2913 Fascinating perspective szul! Tho i am no programmer, it opened for me what would otherwise have been a very closed (perhaps even?) guarded piece. Marketing has always been puzzling to me, like, "Who in the heck do they think i want to be?" But my studies in capitalism and introduction to Douglas eventually cleared up the mysteries. Nonetheless, i don't think i will ever understand why so many English Majors poured into Madison Avenue around the early 80's. I suppose it was because Business Administration was just a flicker in somebody's eye at the time.... I suppose Apple get's more "heat" because (as Douglas said) the devices are so touchy feely in our hands. That really goes to one's head..... I overheard a guy waxing poetic about Google last weekend and i was impressed. It was not like the other fellow three weeks earlier who took out his cutting edge apple device and stroked it for me. But over all? Not much difference. Meantime, a graduate student i know is anguishing over whether she should buy that new Apple thing. Given the nature of the work required, it was from the get go obvious to me that she should buy one. And after two months, maybe, she's made a decision. O, sure i am interested in watching the stocks and the presidents, but talking with her about her work is much more satisfying. I hope you get an invite soon and turn that access into gold for the human species! -mason Fascinating perspective szul! Tho i am no programmer, it opened for me what would otherwise have been a very closed (perhaps even?) guarded piece.

Marketing has always been puzzling to me, like, “Who in the heck do they think i want to be?” But my studies in capitalism and introduction to Douglas eventually cleared up the mysteries. Nonetheless, i don’t think i will ever understand why so many English Majors poured into Madison Avenue around the early 80′s. I suppose it was because Business Administration was just a flicker in somebody’s eye at the time….

I suppose Apple get’s more “heat” because (as Douglas said) the devices are so touchy feely in our hands. That really goes to one’s head…..

I overheard a guy waxing poetic about Google last weekend and i was impressed. It was not like the other fellow three weeks earlier who took out his cutting edge apple device and stroked it for me. But over all? Not much difference.

Meantime, a graduate student i know is anguishing over whether she should buy that new Apple thing. Given the nature of the work required, it was from the get go obvious to me that she should buy one. And after two months, maybe, she’s made a decision.

O, sure i am interested in watching the stocks and the presidents, but talking with her about her work is much more satisfying.

I hope you get an invite soon and turn that access into gold for the human species!

-mason

]]> By: szul http://rushkoff.com/2009/10/15/googles-velvet-rope/comment-page-1/#comment-2912 szul Thu, 15 Oct 2009 16:28:32 +0000 http://rushkoff.com/?p=3950#comment-2912 Agreed. I'm experiencing the same "issue" with Google Wave. Here I'm a developer and I can't seem to get my hands on an invite because of their strange roll out system. In fact, I was informed by a friend that he sent me an invite, but it'll take a while before it gets to me. Huh? It's this type of artificial hype that manipulates the market and gets speculation running wild, causing artificial bubbles. Apple does it a lot too. How can Apple hype the 3GS so much? A video camera, copy/paste and MMS should have all been in the phone from the beginning. Why is it such a big event when Apple does it? Marketing has severely gotten out of control. Agreed. I’m experiencing the same “issue” with Google Wave. Here I’m a developer and I can’t seem to get my hands on an invite because of their strange roll out system. In fact, I was informed by a friend that he sent me an invite, but it’ll take a while before it gets to me. Huh?

It’s this type of artificial hype that manipulates the market and gets speculation running wild, causing artificial bubbles. Apple does it a lot too. How can Apple hype the 3GS so much? A video camera, copy/paste and MMS should have all been in the phone from the beginning. Why is it such a big event when Apple does it?

Marketing has severely gotten out of control.

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