I will be launching my next book, Throwing Rocks at the Google Bus: How Growth Became the Enemy of Prosperity, at South-by-Southwest next March. Here’s the first interview I’ve done about it, with Hugh Forrest of the Interactive festival.
SXSW: Tell us more about what your new book, Throwing Rocks at the Google Bus.
Rushkoff: [The book is] about how mindless growth became the enemy of true prosperity. We are programming the digital economy for the extractive, expansionist values of corporatism, rather than the more distributed possibilities of a digital age. People are frustrated, but don’t know how to express the problem – thus, the title. It’s a reference to the San Francisco residents who are being priced out of their homes by commuting Googlers.
SXSW: What are your goals for the book? How do you believe readers will respond to its contents?
Rushkoff: I want to change the way people build companies – especially digital ones. I’m hoping to convince people [that] it’s more fun to build a company you want to keep, rather than one [you want] to flip. I’m hoping people adopt some of the ideas I’ve shared for how to create value by letting others create value, too – to circulate money instead of hoarding it. To reprogram the economy for human goals instead of just putting 13th Century, anti-p2p values on digital steroids.
See the rest here.
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