ABC Nightline

I’ll be on ABC Nightline tonight (sans Koppel, alas) talking about “guerilla marketing” – no doubt tied to the recent Adult Swim fiasco in Boston, where some mysteriously placed ad displays were mistaken for bombs.

The trick will be getting across the point that news media tends to be most interested in stories about media, itself. This is a classic Media Virus, in that it’s got nested shells of media within media. I’ll also be interested if they ask me on my take of whether this campaign unfolded like this intentionally or by accident. And I’m not yet sure how I’d respond.