Digital Disruption and the Death of Storytelling

Interview from this month’s issue of Marketing News about present shock, big data, and the end of linear narrative. 

“The beginning of my conversation with Douglas Rushkoff happens as if it had been scripted: Rushkoff tries to answer my call while it’s being redirected from his phone through his laptop, through Google Voice and Skype, and the call doesn’t connect. “I don’t know what’s happening anymore,” he says. “Everything rings at once, and everything refers to something else.”  

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