Frontline: The Persuaders
Want to understand what really happened in these elections? Watch my new documentary! PBS Frontline, November 9th, at 9pm in most places. It should be streamed online a few weeks later.
More about the show from the Frontline website:
FRONTLINE takes an in-depth look at the multi-billion dollar “persuasion industries” of advertising, market research, and political campaigning. To cut through mass-media clutter and to overcome consumers’ growing resistance to their pitches, marketers have developed new ways of integrating their messages deeper into the fabric of our lives. Correspondent Douglas Rushkoff explores how the culture of marketing has come to shape the way Americans understand the world and themselves, and how the influence of marketing on politics has profoundly impacted our political culture and our democracy.
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