In my novel Exit Strategy, I imagined some pretty bizarre marketing methods involving hypnosis and brainwave tracking. A couple of critics here in the United States attacked such notions as paranoid and outlandish.
Well, two years is a long time in the marketing universe. And the techniques are now real.
“…In a hospital in Atlanta, researchers are trying to do that mapping. They’re paying people to lie inside MRI machines and look at pictures of products while the machine snaps images of their brains. The Brighthouse Institute for Thought Sciences claims it’s closing the gap between business and science — with the goal of getting us to behave the way corporations want us to.”
Thanks to Sean Kearney for this link!