A.D.D.: Adolescent Demo Division

A science fiction graphic novel about a group of teenagers who have been raised by a corporation to be the perfect video game testers — their brains literally rewired from birth for hyperconnected digital processing.

When the kids discover the true nature of their 'program,' they must use the very cognitive abilities the corporation engineered in them to escape and fight back. A.D.D. is a sharp, satirical take on the monetization of attention, the ethics of childhood development as a commercial enterprise, and the question of what it means to be genuinely human in a world designed to exploit you.

The book draws on Rushkoff's long engagement with youth culture, digital media, and corporate manipulation — themes he explored in Media Virus and Coercion — and gives them visceral, kinetic graphic form.