Exit Strategy

A novel set at the height of the dot-com bubble, Exit Strategy follows a group of internet entrepreneurs navigating the fine line between genuine innovation and pure financial extraction.

Written just as the bubble was beginning to burst, the book captures the peculiar mix of idealism and cynicism that characterized the early internet economy: the genuine belief that technology could change everything, and the simultaneous realization that the venture capital model was designed to extract value rather than create it.

Rushkoff's fiction is animated by the same concerns as his non-fiction — how do people maintain their integrity and humanity in systems designed to exploit them? — but given here a satirical, novelistic treatment.